I created a new design language for the “Yellow” new app. The design reflects the company's digital transformation and set the mark for all online/offline company’s look & feel.
The illustrations and animations are a reflection of the brand values (humor and friendliness) and in compliance with the voice & tone.
By using them, I could explain the app core feature - the loyalty plan: from the rigid economy plan it becomes clear how you can save and earn money easily.
The animations support functionality, but sometimes they are just a delight moment
The design I created was a marker not only for the digital products but for all “Yellow” offline products and services.
Google play App store
Context: Aman UI & Design