Packaging design for Peruvian Chocolatier, Death by Xoko.
I was the creative director & manager for the “Menora-Mivtachim” complex project.
The large-scale project included marketing website & 4 digital process parallel and working with five different product managers.
My role was to give creative guidance to the team, work with Illustration & animation artists, to take critical point decisions, and to manage all the team deliveries.
The complex creative work included a new design language, guiding Illustration & animation artists, and building a wide design system.
Using Illustration was a strategic decision: making insurance simple, clear, and accessible to everybody.
The use of illustrations with motion created infographics that simplify complex insurance expressions and made them more understandable.
And some animations are about celebrating a moment…
Context: Firma. Business design