I was the lead UI designer and client manager for the new “Tel-Aviv-Jaffa” responsive website.
Part of the design challenge was dealing with a strong brand like “Tel-Aviv”, and translating the brand book that came from the print world to the digital world. In the end, the experience should be uniform and continuous: street signage, newspaper ads and the website - everyone should broadcast a similar experience.
As part of the process, the existing brand language has been expanded and adapted to the site. For example, the three main areas on the site each received a unique color taken from the top colors as defined in the brand book, added elements based on the forms that makes up the TLV symbol and created a complementary language of icons.
Tel-Aviv website promotion video
Context: Aman UI & Design