The ״director of World City and Tourism״ works to create economic and tourism growth for the city of Tel Aviv-Jaffa.
I led the design team to create with a passion for delivering a look & feel that captures Tel-Aviv unique spirit: sassy, bold and with some great beaches.
The “World City ״wanted to have a design that can seat under the Tel-Aviv umbrella brand, and yet the design needs to be compatible with a different target audience and goals and convey different messages.
Layout and grid kept clear and straightforward, and the components make use of bold typography, color blocks and Pictograms, urban pictures, and a lot of motion for the city that never stops.
here wii text about demo video
Context: Firma. Business design