Co-leading of strategy and product design for the “Ituran” app.
Due to car Insurance regulations, most of the “Ituran” users are obligated by law to use the product. After the insurance period, ends and the service is no longer free of charge, 80% of people are leaving the service.
In the strategic process, we established the focus on turning “Ituran” from an emergency product (car stealing) to a daily service by giving the users a real value proposition and connecting the product to their daily routine.
"Where is my car?" a walk-throw wizard in case of an accident and Notification center that gives the control over critical alarms that you can set according to your profile are some of the app's new features.
Context: Aman UI & Design