I gave the creative direction for implementing a brand-book on a new digital product for
“Captain Credit” -
A digital financial advisor that presents you with your personal credit rating and help you to improve it to achieve optimal financial management gradually.
As a financial product, the design should be “serious” and “reliable,” and on the other hand, it needs to break down barriers and lower the concerns from credit scoring.
The project includes a mobile app, desktop application, and marketing website.
Context: Firma. Business design